Listen to the audio version In between all the webinars and seminars I teach about CASL I focus on email marketing with Constant Contact. My recent posts focus on Social Media tools and CASL Don’t Get Caught – Canada Anti-Spam Legislation and LinkedIn Using Facebook Profiles For Business Means Breaking The Law But even our(…)
How to
Introducing The 20minute academy
Listen to the audio version The 20minute academy is designed to share short hands-on Social Media tips you can use right away. In today’s session we discussed: What is the 20minute.academy all about? What is Social Media to me Secrets to Social Media Success What Social Media platforms should you be on?
How to Win That Contest - Now - Before You Are Famous
Using Social Media tools to win votes for a contest is a great way but what to do when you are new? Here are some suggestions
LinkedIn Endorsements Are The New Mini-Recommendations
A while ago LinkedIn started to ask us to add skills to our profiles. At first I figured that this was to highlight keywords I want to be found by. While this is still one of the main functions you noticed that we can now endorse our contacts.
I called up my friend Colin Parker from Red Giraffe Strategic Sales and Marketing, get his expert opinion on this.
Become Your Own Broadcaster - Promote Your Events With The Right Social Media Tools
How we reached an audience of 76,000 for the Kelowna Apple Triathlon without the help of traditional media.
The Event itself is mostly only the highlight of a campaign and/or the ongoing work of an organization. The benefits of having your event highly publicised are many. Exposure, fundraising and membership drives are probably the most obvious. Events are also great ways to build your Social Media following for your future work.
Facebook Pages Are The Only Way To Promote Your Business Or Organization!
Using Facebook Profiles for anything other than a real person has been against Facebook’s Terms of Service since Pages were introduced but nobody seemed to do much about it. I suspect that Facebook will find a way to shut down these profiles quickly now because the “fake” accounts are damaging to Facebook’s bottom line and therefore it’s stock prices.
There are more reasons why it makes sense to switch to Facebook Pages as soon as possible:
Beware of Traps on Facebook
They seem to come in waves - but a lot of them return over and over again: Facebook scams. The other day I asked on my Facebook Page:
What do you do if you see one of your Facebook friends post a scam on their wall?
Most of you responded that you would tell your friend, either on their wall or in a private message, that they fell into a trap.
8 Ways To Attract Real Likes to Your Facebook Page
You have a new Facebook page and look forward to connecting with your current and future fans. Great! But how do you tell them that it’s there? How do you find an audience? There are many ways and I hope to give you a few suggestions with this post.
Lesson learned: Creating valuable content that people want to share is smarter business than impressive numbers.
That being said it is important to get the word out there especially for new pages and there are many ways you can spread the word about your page!
Avoid Most Auto-DMs on Twitter
The more people you follow on Twitter the more you will find your Direct Message (DM) box fill up. Many of my friends will not even look at their DMs anymore unless you let them know that you sent them something in private. But there is a magic bullet to get rid of auto-DMs
How To Share Your Facebook Timeline Page
With the introduction of Timeline for Pages Facebook rearranged quite a few controls. One of the most important ways to promote your Facebook Page or others you like is the “Share” function. It’s still really easy to do if you know where to look
Facebook Timeline for Pages - flyover
On February 29th 2012 Facebook announced Timeline for Pages
These changes become standard on March 30th but you can get it now!
Open Your Facebook Wall
Listen to the audio version Today’s Social Media tip: The most important setting for your Facebook Brand Page!
Do you Follow Friday?
Listen to the audio version Time flies while I’m having fun but there is one sure sign that the week is coming to an end: My twitter stream shows a lot of #FF and #FollowFriday tweets. What is this #FollowFriday all about?
When to use a #hashtag
Like in every election a lot of candidates of in the BC civic elections are rushing to Twitter to get the word out. It is hard to reach a larger group of people in any Network if you haven’t taken the time to build a following. A great way to catch up to lost time is to use what is called a “#Hashtag”
How often to post to your blog?
Fact is: If you appear too little you lose followers because you have to earn our trust all over again. If you over-share (like I sometimes do) you may lose followers that are overwhelmed or “just not so much into you”
Sometimes one blog just isn’t enough
I was so fortunate to talk to Cathryn about blogging and Social Media on one late summer afternoon and would like to share the interview with you over the next couple of blog posts.
Many people struggle with the question: “What am I going to write about?” Hear what Cathryn Wellner a.k.a. @storyroute has to say about that:
To spread or not to spread…
Listen to the audio version “Save time on your Social Media” is a very common slogan repeated in Social Media Experts advertising and a lot of tools are available to create one update and post it to all kinds of different Social Media Platforms. A whole category of Social Media management tools emerged that lets(…)