Listen to the audio version Welcome back to the 20minute.academy. The weekly webinar where I speak about one of the topics I get the most questions about. This week’s show was about #hashtags in Facebook I explain what a hashtag really is and what it has to do with the # sign. Then we look(…)
Listen to the audio version In today’s episode of 20minute.academy I go “slide-less” and open up my Facebook Page to you and talk about how to allow posts by others to your Facebook Page. When Facebook introduced the Timeline user interface the posts others posted to the Page disappeared into a box in on the right side. This(…)
My initial answer to the question above was: “Hasn’t been invented yet” but of course Mhairi Petrovic from Out-Smarts didn’t let me get away with that and asked what my ideal Social Network would look like.
Before I get into the answer I need to make one point clear: I don’t see how any Social Media tool could be successful for business without appealing to the general public. Any successful tool needs to work in our private life so it can be successful for business.
Let’s cook up our own Social Media tool:
cook up a social media networkMy Ideal Social Network for business would combine the best features of all existing ones and then some:
Why did Facebook introduce Edgerank?
Edgerank is designed to help us filter out the important updates (I’m leaving my comments about this for a different rant post)
Edgerank serves Facebook’s stock holders by pushing marketers to pay for more exposure
Using Facebook Profiles for anything other than a real person has been against Facebook’s Terms of Service since Pages were introduced but nobody seemed to do much about it. I suspect that Facebook will find a way to shut down these profiles quickly now because the “fake” accounts are damaging to Facebook’s bottom line and therefore it’s stock prices.
There are more reasons why it makes sense to switch to Facebook Pages as soon as possible:
They seem to come in waves - but a lot of them return over and over again: Facebook scams. The other day I asked on my Facebook Page:
What do you do if you see one of your Facebook friends post a scam on their wall?
Most of you responded that you would tell your friend, either on their wall or in a private message, that they fell into a trap.
You have a new Facebook page and look forward to connecting with your current and future fans. Great! But how do you tell them that it’s there? How do you find an audience? There are many ways and I hope to give you a few suggestions with this post.
Lesson learned: Creating valuable content that people want to share is smarter business than impressive numbers.
That being said it is important to get the word out there especially for new pages and there are many ways you can spread the word about your page!
Listen to the audio version “Subscribe on Facebook” Is a good way to update your Fans Learn more:
Everybody is talking about it, but let’s take it apart a little and look at what is behind the shiny “face” (bad pun intended ) If you read my previous post “What is Social Media” you know that this series is designed to see how Social Media platforms incorporate these three indicators:
Offer an easy option to comment and leave feed-back
Make content available and sharable
Provide an opportunity for (open) dialogue
Listen to the audio version Today’s Social Media tip: The most important setting for your Facebook Brand Page!