Listen to the audio version Be Inspired By Some Of The Top Minds In Small Business Growth On October 21st we are launching the first Small Business Sales Summit in the Okanagan. Some of our generous sponsors bought some extra tickets to give away. Here is your chance to win a ticket to the Small(…)
Posts by Frithjof:
Listen to the audio version Welcome back to the 20minute.academy. The weekly webinar where I speak about one of the topics I get the most questions about. This week’s show was about #hashtags in Facebook I explain what a hashtag really is and what it has to do with the # sign. Then we look(…)
Listen to the audio version Google Hangouts are my favourite tool in Google Plus. Video conferencing is steadily growing and I predict that it will overtake regular voice only calls very soon. Google Hangouts are a great way to have an online meeting and easily record it. In today’s 20minute.academy I showed you how to(…)
Blogging establishes trust in you, your company and the goods and services you offer. If you use your blog consistently and regularly you can establish yourself as a (local) trusted authority in your field. By sharing relevant information with your website visitors you can become the go-to authority in your field.
Listen to the audio version I hope you all had a great summer! This is the first fall session of the 20minute.academy As of today these sessions will take place once a week - every wednesday at 9am Pacific. In today’s session I introduce the new Constant Contact Toolkit- as a pilot for the upcoming webinar(…)
Last weekend we reported from the Kelowna Apple Triathlon on Twitter and I wished for an option to post more than one picture to Twitter at the same time.
You can imagine my surprise when I found that Twitter had just released an update to their Android and iOS apps that allows us to do just that!
We can now upload multiple images to Twitter! Here is how it works:
Listen to the audio version The internet is a more and more visual place. We absorb information much quicker if it’s packaged in an image and good images that tell a story get shared more. Yes, you can buy stock images but if your own photography skills are up to the task your posts will(…)
Listen to the audio version Do you love quotes? Would you like to create your own awesome images with filters and Text? Then check out this Tool Tip: Since I started using Instagram I really enjoy creating my own images and sharing them online. There are many apps to add quotes and filters to Instagram(…)
Listen to the audio version Who doesn’t like a good challenge? My friend and fellow social media blogger Keri Jaehnig from Idea Girl Media passed me the torch of this blog tour by tagging me in her post Writing Process: My Risque, Revealing Blog Tour I sometimes jokingly refer to blogging as my hobby. Of course I(…)
Listen to the audio version In between all the webinars and seminars I teach about CASL I focus on email marketing with Constant Contact. My recent posts focus on Social Media tools and CASL Don’t Get Caught – Canada Anti-Spam Legislation and LinkedIn Using Facebook Profiles For Business Means Breaking The Law But even our(…)
Let me make sure we are talking about the correct face of Facebook (many are confused about this): Your Profile is where you connect with your personal friends. To see each other’s updates you have to mutually opt in by accepting a “Friend request”.
This is very different from using a Facebook Page that is openly visible for anybody and we can subscribe to (commercial) updates by “liking” the page. As long as your Facebook Page clearly states the type of commercial updates the subscriber will receive, you are safe.
Listen to the audio version This post was first published in Andrew Gregson’s Column “Common Sense Business Solutions” on Castanet On July 1st The Canadian Anti-Spam Legislation CASL will come into effect. The law has far reaching effects for all businesses and carries some serious fines. I have asked Frithjof Petscheleit from BlueBird Business Consulting(…)
Listen to the audio version I had the pleasure to speak to Marko Pavlovic of Anctu who told me of the new social media analytics tool he and his co-founder Alexander Abulelas released into beta recently. I am using Leaf for a couple of days now and find it very handy. Marko describes the Anctu approach(…)
Listen to the audio version Earlier this year Twitter changed it’s user interface - lovingly referred to as “Twacebook” In today’s 20minute.academy I am giving you a tour of the new Twitter layout. Here are a few highlights of what changed: Profile header is now 1500 x 500 pixels (make sure all the important stuff(…)
Listen to the audio version Love them or hate them #Hashtags are an important part of our online lives. They appear on TV screens, Twitter, Facebook, LinkedIn, Google+ and I probably forgot a few. But How do they work? And what does a #hashtag really do? How do you figure out what they mean? I(…)
Listen to the audio version Thank you for attending today’s webinar about the changes coming to the Canadian Anti-Spam Legislation. Here is the recoding of the session in case you missed it: Sorry about hiding the slides with the chat box - here are the slides for you: The Canadian Anti-SPAM Legislation from Frithjof Petscheleit(…)
Listen to the audio version In today’s episode of 20minute.academy I go “slide-less” and open up my Facebook Page to you and talk about how to allow posts by others to your Facebook Page. When Facebook introduced the Timeline user interface the posts others posted to the Page disappeared into a box in on the right side. This(…)
Listen to the audio version On July 1, 2014 Canada’s Anti - Spam Legislation (CASL) goes into effect and will bring clarity about the definition of SPAM to Canadians . The considerable fines give it some teeth while some of the interpretations will probably keep a number of legal professionals busy for a while. Before July(…)
Listen to the audio version In today’s episode of 20minute.academy I make suggestions for what to say on Social Media channels. Almost every Social Media strategy client of mine has one question for me before we begin: ” I have nothing to say. What do I talk about” It is important to answer this question for an(…)
Listen to the audio version In today’s episode of 20minute.academy I explain how I tackle questions around Twitter followers. What is Social Proof? Who to follow? Follow everyone back? How to find fake followers? I hope you enjoyed this replay and I would love to see you in the live webinar next week! If you(…)
Listen to the audio version This is part 3 in the series of posts about podcasts. If you missed the others, here are the links: Once you’ve uploaded your podcast episodes correctly to iTunes, it’s not yet time to breathe that sigh of relief. In fact, your real work is just beginning – promotion. Promotion is(…)
Listen to the audio version Posting at the right time to your Social Media channels is important if you want the right audience to see your posts. But how do you find the best time to post? If you google “when to post on Twitter” or “when to post on Facebook” you will find a(…)
Listen to the audio version The 20minute academy is designed to share short hands-on Social Media tips you can use right away. In today’s session we discussed: What is the 20minute.academy all about? What is Social Media to me Secrets to Social Media Success What Social Media platforms should you be on?
Media exposure. Just the thought of putting your business out there in the media scares some businesses owners away. Many businesses are unsure if there is any value in it. Is it worth the time and all the effort they have to put into getting media exposure?