I am using Leaf for a couple of days now and find it very handy. Marko describes the Anctu approach like this:
Rather than building a separate platform for analytics the user has to go to in order to see analytics, Leaf brings the analytics to the user.
It all becomes clearer when Marko shows it to us in this demonstration:
At this stage Marko and Alexander are integrating Twitter and Tweetdeck but the next stage includes Facebook, LinkedIn, Hootsuite Feeds and others.
A new approach to Social Media analytics
Leaf’s main goal is to bring a new way of accessing social media analytics to us. While there are plans for pro features of the tool, Leaf will remain free at a user level.
I really enjoyed chatting with Marko and I quite like Leaf. In my opinion making analytics more accessible will make them more usable and less scary.
I will suggest the tool in my Social Media courses.
Image credit: Anctu