Listen to the audio version I hope you all had a great summer! This is the first fall session of the 20minute.academy As of today these sessions will take place once a week - every wednesday at 9am Pacific. In today’s session I introduce the new Constant Contact Toolkit- as a pilot for the upcoming webinar(…)
Email Marketing
Creating a CASL Compliant Email Signature - 20minute.academy
Listen to the audio version In between all the webinars and seminars I teach about CASL I focus on email marketing with Constant Contact. My recent posts focus on Social Media tools and CASL Don’t Get Caught – Canada Anti-Spam Legislation and LinkedIn Using Facebook Profiles For Business Means Breaking The Law But even our(…)
Using Facebook Profiles For Business Means Breaking The Law
Let me make sure we are talking about the correct face of Facebook (many are confused about this): Your Profile is where you connect with your personal friends. To see each other’s updates you have to mutually opt in by accepting a “Friend request”.
This is very different from using a Facebook Page that is openly visible for anybody and we can subscribe to (commercial) updates by “liking” the page. As long as your Facebook Page clearly states the type of commercial updates the subscriber will receive, you are safe.
Canada’s New Anti-Spam Legislation Has Some Teeth
Listen to the audio version This post was first published in Andrew Gregson’s Column “Common Sense Business Solutions” on Castanet On July 1st The Canadian Anti-Spam Legislation CASL will come into effect. The law has far reaching effects for all businesses and carries some serious fines. I have asked Frithjof Petscheleit from BlueBird Business Consulting(…)