Do you love quotes? Would you like to create your own awesome images with filters and Text? Then check out this Tool Tip: Since I started using Instagram I really enjoy creating my own images and sharing them online. There are many apps to add quotes and filters to Instagram but I was looking for(…)
When Facebook introduced their “Timeline” user interface they gifted us a wonderful branding opportunity. The big cover image on top or your Facebook Page is prime real-estate for views.
At first Facebook set strict guidelines on what can go into a cover image. And if you have taken one of my Facebook classes you heard me explain this (most of you were surprised)
Why did Facebook introduce Edgerank?
Edgerank is designed to help us filter out the important updates (I’m leaving my comments about this for a different rant post)
Edgerank serves Facebook’s stock holders by pushing marketers to pay for more exposure
Sometimes the flood of emails we receive can be overwhelming. Especially if you use your phone to check emails the Facebook notifications can make it hard to manage your load.
I recommend that you keep some notifications active because you don’t want to miss any conversations on your Facebook Page.
Facebook lets you set different preferences for about 60 different events and in my little video you can see how easy it is to manage them.
Sometimes the time you find to update your Facebook Page is not the best time to reach your followers. One of Facebook’s recent additions is the option to schedule your page updates.
To find the most effective time for your audience might require some trial and error but you can always look at your Facebook Insights to compare posts.
Using Facebook Profiles for anything other than a real person has been against Facebook’s Terms of Service since Pages were introduced but nobody seemed to do much about it. I suspect that Facebook will find a way to shut down these profiles quickly now because the “fake” accounts are damaging to Facebook’s bottom line and therefore it’s stock prices.
There are more reasons why it makes sense to switch to Facebook Pages as soon as possible:
They seem to come in waves - but a lot of them return over and over again: Facebook scams. The other day I asked on my Facebook Page:
What do you do if you see one of your Facebook friends post a scam on their wall?
Most of you responded that you would tell your friend, either on their wall or in a private message, that they fell into a trap.
I don’t think there is any industry right now where it is more important for competitors to stay fresh and innovate. Social Media tools evolve at an incredible rate and Facebook needs to stay ahead of the game to maintain it’s industry leading position.
You have a new Facebook page and look forward to connecting with your current and future fans. Great! But how do you tell them that it’s there? How do you find an audience? There are many ways and I hope to give you a few suggestions with this post.
Lesson learned: Creating valuable content that people want to share is smarter business than impressive numbers.
That being said it is important to get the word out there especially for new pages and there are many ways you can spread the word about your page!
By default Facebook puts all updates by others into a small box and only displays the first few words. But last week I learned how to move these important posts into the default “Highlighted” area of your Facebook Page!
Facebook Timeline brought us many advantages and some new challenges. One of the new features is that we can now customize the images for the Tabs a.k.a Apps.
This option gives us these advantages:
Post attractive images
Streamline your branding
Add a call to action
It’s a very good idea to have more than one admin for your Facebook brand page. Sometimes you need to respond to something on Facebook or delete a SPAM post. You can do many things from your phone but some admin functions are limited. So it’s a good idea to be able to phone someone(…)