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To those that use Facebook on a regular basis it might seem like a no-brainer but to others that are just starting to market their business online it is an important question: What is best for my business; a Facebook Profile, a Facebook Page or a Facebook Group? There are different answers to this question depending […]
Testimonials are important statements that should not be missing from any website or LinkedIn profile! Careful though - if you fake testimonials or buy them you will eventually get caught and will lose all trust of your prospective customers. To prevent any suspicion I always link to the original source of the recommendation - usually […]
I know, especially when you are starting your business or aren’t making a lot of money, paying for a website seems like something you would rather avoid. But a website is an important part of your business though. Too important to ignore in fact. Especially if you want to be seen as a serious professional and […]
In Facebook (and Instagram and Twitter) you can “tag” someone in a picture so they get notified. These pictures go into the “Pictures of you” stream on Facebook and depending on the users’ privacy settings, everybody can see them. Tagging others in pictures is a great way of sharing pictures with your friends. I really like it […]
The term “Marketing Automation” is getting more and more popular. I see the rise of marketing automation continue this year and expect it to become one of the biggest trends in the sales and marketing world in 2015. Automation can be a bad thing when used incorrectly but it can also be very helpful. As […]
Using Social Media tools to win votes for a contest is a great way but what to do when you are new? Here are some suggestions How to Win That Contest - Now - Before You Are Famous was last modified: July 30th, 2014 by Frithjof Share Tweet Share Share Pin +1
A while ago LinkedIn started to ask us to add skills to our profiles. At first I figured that this was to highlight keywords I want to be found by. While this is still one of the main functions you noticed that we can now endorse our contacts. I called up my friend Colin Parker […]
Mobiflock offers security and parent control systems for mobile devices. Our “Digital Natives” grow up with mobile devices like smartphones and tablets and that is a good thing when done right! The challenge is to protect our children from predators like in Amanda Todd’s case or from bullies. How Mobiflock Can Help Protect Our Children […]
Using Facebook Profiles for anything other than a real person has been against Facebook’s Terms of Service since Pages were introduced but nobody seemed to do much about it. I suspect that Facebook will find a way to shut down these profiles quickly now because the “fake” accounts are damaging to Facebook’s bottom line and […]
They seem to come in waves - but a lot of them return over and over again: Facebook scams. The other day I asked on my Facebook Page: What do you do if you see one of your Facebook friends post a scam on their wall? Most of you responded that you would tell your […]
You will hear me speak very little about strategy - because there are so many Social Media Experts that overuse the term. However, regardless of if you are using a blog for your business, Facebook for your club, Twitter for fun or Pinterest for your wedding planning, looking at the statistics of what messages worked […]
You have a new Facebook page and look forward to connecting with your current and future fans. Great! But how do you tell them that it’s there? How do you find an audience? There are many ways and I hope to give you a few suggestions with this post. Lesson learned: Creating valuable content that […]
The more people you follow on Twitter the more you will find your Direct Message (DM) box fill up. Many of my friends will not even look at their DMs anymore unless you let them know that you sent them something in private. But there is a magic bullet to get rid of auto-DMs Avoid […]
Don’t get me wrong - I do schedule updates and I am guilty of using Twitter as a RSS feed too often. We all get pulled into self promotion sometimes. I’m also glad I still have my private Twitter account @frith64 where I chat about my hobbies and my political opinions. But! Remember that it’s […]
As I always point out, being present on the most important Social Media pages is important for any brand today. Having a presence on Facebook and Twitter gives customers, and potential customers, the chance to communicate with you directly, ask questions and vent their gripes. What about comments that are not placed directly on your […]
With the introduction of Timeline for Pages Facebook rearranged quite a few controls. One of the most important ways to promote your Facebook Page or others you like is the “Share” function. It’s still really easy to do if you know where to look How To Share Your Facebook Timeline Page was last modified: March […]
Good customer service is a cornerstone of successful business; we all know that. Of course, nothing is perfect and so it does happen that people complain. We used to say that if a customer liked your service he would tell one person, and if he didn’t he would tell ten people. Reputation Management - What […]
“Subscribe on Facebook” Is a good way to update your Fans Learn more: (more…) Let Fans Subscribe on Facebook was last modified: February 7th, 2012 by Frithjof Share Tweet Share Share Pin +1
Everybody is talking about it, but let’s take it apart a little and look at what is behind the shiny “face” (bad pun intended 😉 ) If you read my previous post “What is Social Media” you know that this series is designed to see how Social Media platforms incorporate these three indicators: Offer an […]
Today’s Social Media tip: The most important setting for your Facebook Brand Page! (more…) Open Your Facebook Wall was last modified: July 29th, 2014 by Frithjof Share Tweet Share Share Pin +1