Digital Media Strategy
Education & Management
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To those that use Facebook on a regular basis it might seem like a no-brainer but to others that are just starting to market their business online it is an important question: What is best for my business; a Facebook Profile, a Facebook Page or a Facebook Group? There are different answers to this question depending […]
In the last post Facebook Group Strategies we looked into the opportunities and strategies around Facebook Groups. From your reactions I know that this post was well received. I won’t leave you hanging - the following is a guide to help you set up a Facebook Group. In the beginning, Facebook had posts. Then it added pages for […]
While Facebook organic reach is dying, Facebook is still the place where most internet users hang out, share and discuss products, services and preferences. I decided not to waste your time with rants about Facebook’s decisions. I think it is more helpful to think about ways to adjust to the changing environment and reclaim Facebook […]
In Facebook (and Instagram and Twitter) you can “tag” someone in a picture so they get notified. These pictures go into the “Pictures of you” stream on Facebook and depending on the users’ privacy settings, everybody can see them. Tagging others in pictures is a great way of sharing pictures with your friends. I really like it […]
In my recent post How Fake Facebook Likes Damage Your Brand I explained why fake Facebook likes are damaging to your reputation and actually cost you much more money than you think. As promised, I will now show you how to get rid of these fakes. 3 Steps to Remove Fake Likes From Facebook was […]
Recently I was shopping around for legal services. This time I didn’t want to ask my friends for recommendations so I did a local google search and found some interesting providers close by. I found basic information on the website but wanted to learn more about the humans behind the brand so I clicked on […]
Welcome back to the 20minute.academy. The weekly webinar where I speak about one of the topics I get the most questions about. This week’s show was about #hashtags in Facebook I explain what a hashtag really is and what it has to do with the # sign. Then we look at how different social networks […]
My initial answer to the question above was: “Hasn’t been invented yet” but of course Mhairi Petrovic from Out-Smarts didn’t let me get away with that and asked what my ideal Social Network would look like. Before I get into the answer I need to make one point clear: I don’t see how any Social […]
Why did Facebook introduce Edgerank? Edgerank is designed to help us filter out the important updates (I’m leaving my comments about this for a different rant post) Edgerank serves Facebook’s stock holders by pushing marketers to pay for more exposure Facebook’s Edgerank Can Be a Chance For More Interaction on Social Media was last modified: […]
Using Facebook Profiles for anything other than a real person has been against Facebook’s Terms of Service since Pages were introduced but nobody seemed to do much about it. I suspect that Facebook will find a way to shut down these profiles quickly now because the “fake” accounts are damaging to Facebook’s bottom line and […]
They seem to come in waves - but a lot of them return over and over again: Facebook scams. The other day I asked on my Facebook Page: What do you do if you see one of your Facebook friends post a scam on their wall? Most of you responded that you would tell your […]
You have a new Facebook page and look forward to connecting with your current and future fans. Great! But how do you tell them that it’s there? How do you find an audience? There are many ways and I hope to give you a few suggestions with this post. Lesson learned: Creating valuable content that […]
“Subscribe on Facebook” Is a good way to update your Fans Learn more: (more…) Let Fans Subscribe on Facebook was last modified: February 7th, 2012 by Frithjof Share Tweet Share Share Pin +1
Everybody is talking about it, but let’s take it apart a little and look at what is behind the shiny “face” (bad pun intended 😉 ) If you read my previous post “What is Social Media” you know that this series is designed to see how Social Media platforms incorporate these three indicators: Offer an […]
Today’s Social Media tip: The most important setting for your Facebook Brand Page! (more…) Open Your Facebook Wall was last modified: July 29th, 2014 by Frithjof Share Tweet Share Share Pin +1