How To Keep Your Emails Out Of The Spam Filter

Keeping your email out of the spam filters is one of the most challenging things in email marketing and increasingly in regular communications as well.

In an attempt to protect us from getting too much spam, email and Internet Service providers are applying more advanced filters to eliminate those emails that seem to be low quality to the end user. Of course, there is no human that opens every email and decides if it is spam or not. But because an email is a digital file, it can be analyzed. The filters also look at what reputation the domain has and what server the email is sent from.

There are many elements that influence email deliverability and some of those are quite technical. A lot depends on the reputation of your domain and your email provider.

Email newsletters have been especially hard hit by the fight against spam. Sophisticated filters and things like the Gmail “Promotions” tab keep our readers from ever seeing our emails.

But there are ways and best practices we can apply that help get the emails delivered and opened.

I invite you to listen to my interview with Nicole St. Germain from the ConvertKit customer success team who has a lot of valuable advice about how to design and write your email.

Here are some of the things Nicole said:

Focus on content and try to keep your email simple.

Subscribers don’t engage with fancy emails in the same way. The response rate from simple emails is much higher.

Keep a ratio of 60% text over 40% image area and do not use too many links.

Links mentioned:

A list of words to avoid in your email subject line.

A link to receive a 14-day trial of ConvertKit.



Essential Survival Tips For Increased Productivity

Are you struggling to “do all the things” like me?

My friend and sales coach Colin Parker is an incredibly productive man. Since I’ve known him he pulls off regular webinars, builds websites for people, travels internationally to consult with sales teams and teaches small business owners how to sell their goods and services.

I invite you to listen to his tips on how to do it all. For technical reasons, this episode is divided into Part 1 and Part 2. The advantage of that is that I had more time to ask Colin questions 🙂

From the Lonestar Sales Performance Website:

Colin Parker is the CEO of Lonestar Sales Performance. He has successfully led sales teams for over 20 years as President and Vice President of global organizations. As a coach and sales strategist, he helps companies to differentiate themselves from their competition. His understanding of how to identify and reach your target market enables you to grow your sales with industry-leading business strategies.

Like many of us, Colin has “Shiny Object Syndrome”. This means that he gets easily distracted by new tools, gadgets, and ideas. The pull from more interesting tasks lets us put less pleasant ones on the back burner.

Colin’s survival productivity tip #1

Treat your tasks like a client appointment

Colin’s survival productivity tip #2

Form habits! Sales habits are important. As many of us know, cold calling isn’t fun. In order to make a sufficient number of calls, we have to get into the habit of doing some prospecting every day. Colin suggests that it takes about 90 days to form a solid habit of doing these unpleasant tasks. He uses a tool called Habit Bull to keep track of his streak and when he has a day when he doesn’t feel like doing something he does it so his “perfect streak” of doing the task x-number of days isn’t broken.

Google Play Store

Apple App Store

For example, Colin got into the habit of writing every day. By now this habit is taking root and he is thinking about the next writing session during the day and (almost) doesn’t need a reminder anymore.

I see the effects of this strategy with writing for my (almost) daily mailing list.

Colin’s productivity tip #3

Set a goal and tell others about it. Colin uses the example of getting people to sign up to his first webinar. He had to follow through with the webinar if he didn’t want to embarrass himself.

#Productivity tip: Set a goal and tell others about it

Unfortunately, our interview broke off for technical reasons.

Part 2

Colin’s productivity tip #4

Have an accountability partner.

Colin started using a method from a book by Marshall Goldsmith that suggested to have daily phone calls with an accountability partner. Colin and his friend call each other and go through the same set of questions. The interesting thing that happens is that you get asked about the things you haven’t done. You could even hire a virtual assistant to do these calls.

If you don’t have people to keep you accountable it’s easy to drift.

Colin’s productivity tip #5

Often when we feel overwhelmed, we lack clarity. Breaking down tasks into more manageable tasks will help you be more productive.

Colin’s productivity tip #6

Work like you are going on a holiday tomorrow. Set yourself a realistic time to get a task done.

“work expands so as to fill the time available for its completion” Parkinson’s law.

Colin’s productivity tip #7

Keep email programs closed and limit notifications on your phone.

“Emails are someone else’s agenda.” Take care of the emails in times not scheduled with other things.

Nobody is dying in my email inbox!

Colin’s blog post about being visible:

10 Obstacles to Your Social Media Success

My name is Frithjof Petscheleit, and I coach small business owners on how to be successful with their social media and content marketing. In this episode, I want to talk about some of the objections new clients often have that hold them back from building a working social media presence.

I realized that a lot of my clients are struggling because their blog, Facebook page, Instagram account….. wasn’t showing the amazing success they thought they should. So they wanted to give up.

What we learn from this is important. Many of us give up before even trying. I often hear objections like “I don’t have time” “I’m really a very private person,” “I’m not technical,” “I’m overwhelmed,” “My customers are not on social media”……

In this podcast, I want to talk to you about these objections.

I invite you to listen and let me know what you think.

I am building a course with the working title of “How to Finally Make Social Media Work” (to be released next May). If you would like to help me with this, please email me at [email protected] and tell me about the things that hold you back.

One tip to start:

A few years ago I purposely stopped saying “I will try doing _____.” Today I do things, or I don’t. The difference is my mindset in this. If I try something, it’s much easier to back out. In fact, we often have the thought of failing in our mind when we try something. If we “do” and fail it hurts more, but that’s because we believed we could make it. It hurts more, but we learn more.

do or do not

“I don’t have time”

There is always so much on the to-do list, and sometimes it seems like more tasks appear on the list than we can take off. There is very little we can change about that. What we can change is how we prioritize the importance of the work.

Here is where social media and content creation often gets the short end of the stick. It just seems more important to do the other things in our business or life first and then, when we have some time, post something on Facebook because we heard that we are supposed to. This strategy can only succeed if you have super-human powers.

The mind-shift:

Social Media is not a “nice to have” it’s an essential part of customer service. Not making time for serving your audience on social is like leaving your store closed for another hour because you have more important things to do than to serve those few customers waiting at the door. Contrary to old-school marketing, you have to be present every day. Consistency is the key to success. It’s very similar to other areas of your business. If you don’t order any merchandise or materials, you are soon going to run out of things to sell. If you are not serving your online audience you are missing out on a huge potential for new customers and, even worse, you are going to lose the customers you already won over to the competition that serves them every day.

Social Media is not a marketing task - it’s customer care.

Focus on being helpful rather than making the next sale. The effect will be a more engaged online audience, increased trust and more customers and sales. I have seen it, and my students that put it in practice have seen the results first hand.

Action steps:

  1. Pick one social media channel (Facebook, Email, Blog, Instagram….) you already have.
  2. Dedicate at least 15 minutes every day creating at least one helpful or entertaining piece of content
    1. share a resource
    2. share a picture from your store or your private life
    3. share a funny meme

Don’t even think of “saving time” yet, don’t go running to find the next shiny tool to post to multiple networks or schedule a week in advance.

I challenge you to do this every day for a month! Tell me how it went, please.

If you still can’t find any time, pick one task you do every day and postpone that one until you have shared something on social.

“Easier said than done - I still don’t have time”

Ok, I talked about making “connecting with your audience on social media” a priority, and I stand behind that!

I know that that is easier said than done too. I want to talk about some more practical ways we can do social on a regular basis.

  1. If you are struggling with doing regular daily updates on social media, stop doing it all. Pick one platform (ideally the one most of your customers use) that you feel comfortable using. Do NOT fall into the trap of posting the same update to multiple platforms.
  2. Make time for social during the day.

15 minutes in the morning - creating one new post, checking conversations on previous posts and responding to them.

10 minutes at lunch to check what happened, browse through your stream, read what other people are doing and comment.

10 minutes at night - repeat.

  1. Schedule ahead.
    A lot of people that are overwhelmed don’t know that they can schedule their posts in advance. In your Facebook Page for example: when you are creating a post, you see the “Publish” button. If you click the arrow button beside it, you can schedule your update. This way you can stay a few days or even six months ahead.
    Don’t forget what you scheduled though! Make sure that you change things that may become outdated and make sure that someone is available to answer any comments your post might get.

Let me know if you have any questions about scheduling.

“Posting frequency and don’t believe everything the gurus tell you!”

“How often do I post?” is one of the most popular questions we social media people get asked. The best answer is as usual, “It depends.” It depends on your audience and your page and your goals and your style and many other factors.

I have the advantage of administering several Facebook pages for clients and my own. I frequently test how many updates I post, what they contain and when I post them. Spoiler alert - for most of these pages 3 - 4 times per day seems to work best at least for retail pages.

I can just see the sweat over your eyebrows 🙂 This doesn’t mean you have to do the same. And it certainly doesn’t mean that you should compromise quality over quantity. But it also means that you should not worry about overwhelming your audience too much. The algorithm takes care of that. To learn more about what an algorithm does, please go to my blog:…

I know this is not what you hear from other social media experts. Every once in a while a big name in the industry published a study that figures out that you should only post once a day. Then a lot of other social media experts jump on it thinking that’s what you want to hear.

My advice: Test a variety of post types and frequencies and times for at least a month or two and see what works.

[clickToTweet tweet=”Test a variety of post types, frequencies and times for at least a month or two and see what works” quote=”Test a variety of post types, frequencies and times for at least a month or two and see what works”]

How much entertainment value do your posts have?

It doesn’t matter what kind of page you have; I believe you should provide variety to your audience. Of course, you want to inform people about your own products and services, but that gets boring quickly. Remember that your audience consumes a huge amount of content every day. Few see your whole stream after the initial visit.

I like to post a mix of Information and entertainment. The interesting thing I found is that sprinkling humour into your content works wonders. I consistently start off every day with a humorous post.

You will never hear me suggest that you can “hack” the algorithm. But knowing how it works is important. On many days this funny post early in the morning gets the most likes and shares.

The results are a win-win:

  • I made someone smile
  • Facebook counts the reaction as an indication that this user liked my content and is more likely to show my next post as well

How do I find all these funny posts? I liked some Facebook pages with this kind of content. So my stream serves up a steady supply of suggestions and I “save” them to be able to access them when I schedule my posts.

So, add some humour to your stream and see what happens.

Sharing is Caring

Some business owners seem to think they have to do it all alone. Looking at their stream, they share only their own content. That’s fine if you have a lot of time to create new content all the time or you have the budget to hire content creators.

Chances are you don’t have that. But I challenged you to post more content…

The solution is to share other people’s content. Make your page a go-to resource for your topic. Share industry news, anything related to your topic. If you have a local business, you can also share what is going on around you. Are you or your staff involved in any charity projects? This is a great chance to humanize your stream and to show that you care.

Sharing is not stealing.

Copyright infringement is a serious crime, and sadly too many people take it too lightly. Others go to the opposite extreme and will not share what they don’t “own.”
Social Media has made it technically easy to share all types of content and we want to see our message shared. Some of my clients are very afraid to plagiarize.

Copying a piece of content, be it text, images, videos or software and claiming it as your own is stealing. Sharing the same material with a clear link to the source is totally fair, and one of the main ways information spreads on the Internet.

If you are writing an article and you want to quote a source, it’s usually fine to take one or two sentences from the article and post it as a quote. But always with a clear link and mention back to the original article. If you want to share a whole passage or a full article it is expected that you contact the content creator and ask for permission.

Clear as mud? Please feel free to ask me for my opinion in any specific case.

Share away - remember, you are doing your audience and the content creator a favour.

“I have nothing to say”

“I just do my job; I have nothing to say” is one of the most common objections I hear from business owners. This is directly related to the most common reason their social media activities don’t return any results.

There is nothing more boring than a Facebook page that is only about yourself! There is a fundamental flaw in how many people see social media. For a few decades now we have been trained to think that people buy products or services because advertising tells them to. Social media is changing this, and we have to wake up to this.

Hands-on tip: Turn your thinking around 180 degrees. Stop thinking that your Facebook (insert any other social network) is about your brand and selling stuff. Your Facebook page is there to serve your customers.

With this in mind, you are free to think differently

  • What is interesting to my audience?
  • What information do they need to make an informed decision?
  • How can I/we become a resource?

Stop talking about your business all the time. Of course, you want to tell people about your services and the newest sale, but that should be the exception.

You also don’t have to create all the content yourself! Share related articles, content from related businesses, your favourite charity, your community, your own life (scary I know). Be a resource to your customers!

I have seen it over and over again - once you make this shift to serving your customers first and continue for a couple of months the following things happen:

  • Your customers begin to respond to your posts
  • Your customers mention your social media posts in the store
  • Customers come to you instead of the competition
  • You get more fun and satisfaction from your work on social

It’s called Social Media for a reason

Social Media is a huge opportunity for small businesses to stand out from the competition of the larger brands. With everyone being connected and being able to check offers instantly we usually can’t compete on price anymore. But o ur larger competitors are often so large that they struggle to build a personal connection to the customer.

Here is where small businesses have the advantage. People want to buy from people the know, like and trust. Being present on social media sites helps nurture these connections. The biggest benefit is that you can reach more people on social media than you can ever talk to in your business in person.

Do you remember the last time you called a support hotline for help? It probably left you frustrated because you had a hard time getting a clear answer after spending a long time waiting for a support person to answer your call. Consumers are frustrated with this and are looking for better ways to connect with you. Social media channels are the natural choice for this because we already spend so much time there and they are more personal than looking up a contact form on a website and having to wait for 48 hrs for an answer that may never come.

This is your chance to stand out - be social!

  • Make sure the settings on your social media platforms are set to receive messages. Customer inquiries are not a bother; they are an opportunity to provide an awesome customer experience.
  • Make sure you have alerts set to tell you as soon as someone leaves a comment or a message. For me, it works best if I get these alerts on my phone. Others prefer to be alerted by email. All major social media tools have settings for this.
  • Check in on a regular basis. Especially if you hire someone to handle your social, make sure you frequently check for messages and comments. These are opportunities for you to learn what is important for your customers.
  • Leave no comment unanswered. The second most important reason why many social media pages don’t get results is the fact that comments are left unanswered. When I take over a page for a client and start interacting with the fans, engagement, reach and results go up. It often takes a few months, but eventually, people learn that there is a real person on the other end. Click “like” on every single comment left on your Facebook page. Answer every mention on Twitter, like every (non-bot) comment on ..

Answer every message you receive on social media! Connect with your customers as a person and stand out from your competition.

Doing all the things

Let’s explore the reasons why many are hesitant to commit to social media fully.

I have seen it over and over again. People go to an event, watch a webinar or read an article by a guru that tells them that they NEED to be on this or that social channel.

Of course, there is Facebook (usually the most logical place to start), but LinkedIn might make sense, Twitter, Pinterest, Instagram, YouTube and even Snapchat all seem to offer opportunities. And these are only the most common ones. There are specialty sites and smaller tools that may be a good fit.

This problem has always been difficult to navigate. Years ago many gurus suggested to simply use a tool to post the same stuff to all channels and hope for the best. Fortunately, you don’t hear that much anymore because this method is rarely successful.

All the social media channels have a following because they are attractive to a larger group of users. So theoretically all of them are good places to be present. But the other side of the equation is you! Are you able to spend the time and creative energy to build a community on all those channels? If you do - go for it! Most of us don’t have this amount of energy.

There are two ways to deal with this dilemma:

  • Hire someone that has experience working all the channels
  • Select one or two and use them well

Most of my clients don’t have the time to do all the things, and few have the budget to hire an agency to “do all the things.”

Pick one or two tools that your target audience uses and that you are comfortable with. Create consistent quality content there and engage with your followers. Once you are comfortable doing this on a daily basis, branch out and start another one.

What is social media tool your go-to?

“Social Media is not in my personality”

One reason for not being active on social media I hear often is: “I’m really a very private person.” I think in many cases this statement comes from a misconception we get from reports of people oversharing or bad things that happen because of careless use of social media. However, I think these stories are getting too much attention because they provide a wonderful excuse not to learn new skills.

seth godin quote

If you have followed my content for a while, you know that being successful on social media is more about learning the skills and serving your audience than about your personality. There are many things we don’t like to do in our businesses. Who likes bookkeeping? I know very few people that enjoy sales…

That’s where we have to use our “adulting” skills. You might choose, not to share your latest vacation photos on your Facebook profile. That doesn’t mean that you can’t share valuable content to your business Facebook page or connect with your audience on other social media channels. I know quite a few people that are scared of Facebook and feel more comfortable in the more “professional” LinkedIn culture. If this is you, go for it. Spend your time on LinkedIn, find out what works there and use the skills learned to serve your audience on the other networks later.

If nothing helps, you might want to consider hiring someone to manage your social media channels. Even then, don’t look for someone that “does” your social (for cheap) but find someone you trust will involve you, work with you to find the right tone and match your social media activity to your overall brand.

I originally based my whole business on managing social media for companies. Even today, when I do so many other things and teach people how to do my job, I offer outsourced social media services. Let me know if you want to know more about this.

What if you are shy?

I like public speaking and teaching. I also need a lot of time to myself, I hate large groups and can’t work in crowded places. I’m not good at small talk either. I don’t think I’m shy in the traditional sense. I am, what is called an “Outgoing Introvert.” It’s a thing - google it 🙂 .

Some of my students list “I’m a shy person” as a reason not to be on social media. If you read yesterday’s email, you know that one answer to this is to “get over it.” But there is more.

Social Media is a way for us introverts to connect to people and our quiet voices to be heard. See, introverts don’t hate people - we just don’t get energy from crowds. We get our energy from the quiet spaces we seek out. Communicating from our computer or device gives us the opportunity to be in this quiet space and still reach the world.

Yes, it is easier for a chatty person to come up with funny and cheery content. But introverts are often the best bloggers and creators of in-depth content. The other skills are some that can be learned.

Yes, doing a live-stream video appearance is more difficult for a person that likes to hide behind the keyboard, but it is a lot easier to provide quality educational content in these sessions if your personality doesn’t lead you to posting so much fluff. (Can you tell I’m biased?)

Whatever you do, be yourself and you will find that there are many people out there that appreciate your quiet voice. Social Media gives your quiet voice a chance to be heard.

Introverts unite! Separately in your own homes.

I hope I helped you overcome some of your obstacles to being more effective with your social media presence in this episode.

Insights From Professionals - A Book by Antoine Airoldi

Antoine’s first book “Insights From Professionals” comes out in November and in this episode of the BlueBird Podcast, he tells us all about copywriting and the story behind the book.

Antoine Airoldi is a freelance copywriter and author of Insights from Professionals. His first book comes out this fall with GenZ Publishing. He wrote his book during his final year of university when he noticed other students knew nothing about their future.  Students simply wanted to figure out when they would graduate.

For his book, Antoine interviewed authors, business leaders and CEOs. The book consists of 10 interviews with these people.

The biggest names in the book include Eric Wahl, Gary Vaynerchuk, and others. His book proposal was accepted by the publisher right away and we can look forward to Antoine’s book, Insights From Professionals, coming out in November.

I’ll keep you posted!


Does Politics Belong in Business - Minisode of the BlueBird Podcast

Welcome! My name is Frithjof Petscheleit and this is a minisode of the Bluebird Podcast. Minisodes are podcast episodes that I publish outside of the regular schedule. 

  This episode is from a Facebook live call I had with Matt Stewart - The Bearded Leader on August 18th to discuss the question “Does politics belong in business?”  

Matt Stewart is a no bullshit activator of potential. His No Excuses, Now What approach has been fostered & developed over the past 20+ years of coaching, collaborating and advising Senior Leaders across North America.   Matt takes this experience as an executive coach to the business leaders of the future by teaching leadership at the Centre for Arts and Technology in Kelowna as well as in giving TED talks and presentations at events and conferences all over the world.   After the events in Charlottesville last weekend where white supremacist groups staged a rally and a terrorist subsequently killed and injured counter-protestors. The world was shocked to hear support for the racist groups from the president of the United States.   This caused many business leaders of small and very large companies to break their silence on political issues and speak out in opposition to the president and the racist views of the protesters.   Both Matt, who teaches executive leadership and I, as a coach to small business people, would usually warn our students about voicing our political views in a business setting. In this recording of our Facebook live event on August 18th we discuss our thoughts about this.   If you would rather see the stream as a video:

What do you think? Should we mix politics and business?

Effective Facebook Groups with Bryan Kramer [BlueBird Podcast]

Bryan Kramer on BlueBird Podcast

I am so excited to present an interview with the incredible Bryan Kramer on episode 13 of the BlueBird Podcast. (And my inner fanboy is jumping up and down!)

Bryan Kramer is a renowned social business strategist, global keynote speaker, executive coach, and bestselling author. He’s one of the world’s foremost leaders in the art and science of sharing, and has been credited with instigating the #H2H human business movement in marketing and social.

With more than 350,000 social fans and followers, and an intimate understanding of the intricacies and interworking of both social technologies and social behaviors, Bryan is both a practitioner and authority on the subject.

Bryan’s first book There is No B2B or B2C: It’s Human to Human #H2H rose to the #1 top selling spot in Business Books on Amazon in its first week. In January 2015, #H2H was named as the number one buzzword for 2015 by The Writer.

His latest book, Shareology: How Sharing is Powering the Human Economy, published by Morgan James Publishing, made the USA Today’s Top 150 Book List the week of its release, as well as #1 on Amazon in four categories including Business & Planning. The book explores the history, art and science of sharing, and illustrates why sharing is what gives us a unique competitive advantage as individuals and brands.

A founding leader in the Human Business Movement, Bryan speaks all over the world to marketing and social audiences on the topic.

Since I wrote my post The Three Faces of Facebook in 2015 Facebook groups have come a long way. Today we can witness many successful groups that have thousands of members. Facebook groups are great for finding support and finding people that are interested in the same topics. Done right, a group can be an awesome “Alpha Audience” as Mark Schaefer calls it.

[clickToTweet tweet=”#Facebook groups are a great way of adding a community to your membership website” quote=”Facebook groups can also be a great way of adding a community to your membership website.” theme=”style6″]

I am currently in over 80 Facebook groups and most of them are either dormant or have so little use to me that I turned off all notifications. There are others though that I visit and participate in every day. Two of them are by Bryan Kramer and his team.

In this BlueBird Podcast episode, I talk to Bryan about what makes a Facebook group successful?

I invite you to listen to the end when Bryan makes a very generous offer.

Bryan points out some keys to making a Facebook group successful.
It starts with the onboarding process. By vetting that you only get the right people into your group you can learn what is important to them and you can refuse to accept spammers and other characters you don’t want.

The first six months of a new Facebook group are crucial because that’s when you set the culture and the tone of the group. After that, you have a core group of people that participate and help to keep the culture of the group alive.

The rules don’t have to be complicated. Bryan’s groups have two simple rules:

  1. Post content to educate others
  2. Ask for help

Here is the link to the Human Marketing Hub group:

The Magic That Happens When You Truly Serve Every Day

This episode of the BlueBird podcast is the most inspirational one I have recorded so far. What Martin said moved me so much that I am going to take his challenge. But more on that later.

I invite you to listen to this fascinating interview and let me know what you think either in the comments or by sending an email to [email protected].

My guest today is Martin Stellar

Martin from Missinglettr

We met Martin in Episode 11 as part of the Missinglettr team. Martin is the affiliate and community manager at Missinglettr. He also has a business centered around coaching ambitious entrepreneurs in order to grow their business.

Martin is a recovering monk and a professional creative. Find out more about him at

I found a lot of parallels between Martin and myself. Not the recovering monk part 🙂 but the fact that we both use all of our life experience and everything we learned along the way to help our customers.

The Magic of the Daily Email

Martin sends a daily email to his list. His emails are inspirational and helpful; they are never spammy or boring. The focus of his emails is to serve his readers. This is a challenge in itself because you have to earn your readers’ trust every day. If you betray this trust they unsubscribe.

I find this trend very interesting: On one hand, you have a growing number of tools to reduce the amount of email you get. On the other hand, more and more people sign up to daily emails.
The key is to create email campaigns that don’t focus on selling to your list but serve your audience instead.

As a bonus, Martin’s emails feature his own unique illustrations. Sign up to Martin’s list here:

Of course, this task seems very daunting but Martin shares very valuable tips on how to make this work.

Martin’s challenge to all of us:

Send a daily email to your list for 30 days and see what happens.
Send a daily email to your list for 30 days and see what happens.

What would make a daily email valuable to you?

Missinglettr - Amazing Social Media Posts Made For You

Show Notes

Welcome to Episode 11 of the BlueBird Podcast

Today I am excited to interview the gentlemen behind Missinglettr* A tool that I have discovered recently that automagically creates and schedules Social Media posts, complete with images based on my text.

I invite you to listen to this interesting interview and let me know what you think either in the comments or by sending an email to [email protected].

I have two guests today:

Ben from Missinglettr

Benjamin Dell is the founder and CEO at Missinglettr. He previously owned a web agency for over 10 years and during this time launched a number of startups (one of which was acquired last year).

Martin from Missinglettr

Martin Stellar is a recovering monk who became a business coach for ambitious entrepreneurs. As such he serves as Missinglettr’s marketing and business advisor. In his free time he listens to podcasts, draws illustrations, and likes to go sailing (on occasion, all at the same time).

When Ben worked in his agency he learned that a lot of work goes into promoting a piece of content after it is written. With so many articles created online every day, it is important to share your content in the most efficient way.

Missinglettr scans your blog and when the tool finds a new post, it creates a campaign from the text it finds. It even creates shareable text images like this:

Missinglettr image

You can edit and approve each post and when everything is done, you hit a button and nine unique pieces of content are shared on the social media platforms you choose. With time you create a library of posts that will fill your social media broadcasting queue so you can concentrate on answering questions and creating fresh content.

Missinglettr is pretty slick already but Ben and Martin have a lot of plans. Very soon it will be possible to edit the share images to give them your own branding and edit the text used. The users also requested the ability to control the schedule better, so that will be coming soon.

As I mentioned, Facebook is in the process of changing the rules around sharing links to combat fake news. In the future, we will not be able to change the image that is shared or alter the link text. We will have to share these links in the same way Missinglettr does:

* I like this tool so much that I became an affiliate for it. Learn more about what that means in my post: “What is an Affiliate”

Fascinating Insights About Conscious Capitalism From Janet Fouts [BlueBird Podcast]

Welcome to Episode 10 of the BlueBird Podcast!

 My guest today is Janet Fouts.

As the Founder and CEO of Tatu Digital Media, Janet Fouts brings a fresh perspective to social media marketing. Instead of the often-used scattershot approach, Janet believes in the surprising power of mindfulness, authenticity, and generosity. With twenty years of experience working with both Fortune 50 firms as well as tiny startups, Janet’s knowledge is extensive yet practical. If you want thoughtful, effective social media strategies that build long-term customer relationships, talk to Janet Fouts. Janet is a best-selling author, having written 6 books on social media marketing, the most recent of which, “Mindful Social Marketing- How authenticity and generosity are transforming marketing” is available on Amazon. Janet also blogs at and and you can reach her on Twitter @JFouts

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Show Notes

Welcome to Episode 10 of the BlueBird Podcast! Today I talk with Janet Fouts about “conscious capitalism”.

Businesses that are really conscious about how they affect the world around them practice conscious capitalism.

In her article, The Conscious Company Leaders Forum Janet goes into more detail about the companies that have realized that profitability doesn’t automatically mean forgetting about everything else. As a Social Media professional I found this approach especially interesting because as we humanize marketing by adding a social element, the human connection becomes the key to success. [clickToTweet tweet=”The triple bottom line: People, Planet and Profit.” quote=”The triple bottom line: People, Planet and Profit.” theme=”style6″] Janet introduces us to the term “triple bottom line”: People, Planet and Profit. But conscious capitalism adds more factors to the equation:

  • The purpose of the business
  • The good that it’s going to do in the world

[clickToTweet tweet=”There is a way to approach capitalism that is positive ~ @JFouts” quote=”There is a way to approach capitalism that is positive ~ @JFouts” theme=”style6″] I really think that this trend for companies to become more than money making machines fits well into our times where technologies and Social Media enable us to easily connect between companies and customers. I invite you to listen to this interesting interview with Janet Fouts and let me know what you think either in the comments or by sending an email to [email protected].

Links Mentioned

Tatu Digital Media Blog and Podcast Janet’s Book Mindful Social Marketing- How authenticity and generosity are transforming marketing Twitter @JFouts Blog Post: Conscious Company Leaders

A Fantastic New Video Tool To Easily Promote Your Content [BlueBird Podcast]

Welcome to Episode 9 of the BlueBird Podcast.

My special Guest today is Michael Cheng, co-founder of Lumen5

Lumen5 is a brand new tool that creates short videos from any link. It uses artificial intelligence to analyze the text content and matches it up with images and video clips from royalty free sites to provide a draft slideshow video with text overlays that you can edit or publish directly.

Here is a quick how-to video I created shortly after discovering Lumen5:

In the interview, Michael and I talk about what prompted the 5 people behind the tool to create it, what it does and what the next features might be. We talk about the fact that Lumen5 is free right now and Michael is very convincing when he says that there will always be a free version.

At the end, we discuss the very interesting principle that customer support is an important part of product development. Michael Cheng strongly believes that customer support should not be outsourced and sees it as a core responsibility of the development team. In my experience with Lumen5 this has proven to be true in the speed and efficiency of the support I received.

Unfortunately, sections of the interview were scrambled by the recording software. I have tried to summarize what was said in the sections that were unusable.

I invite you to listen to the podcast and tell me what you think in the comments or by email: [email protected] .

Links Mentioned


Problogger Podcast episode 197:

Here is an example of a video I made in Lumen5:

Help me fight youth homelessness this June!

Earlier this year we observed first hand how easily young people can slip into homelessness and how little the Ministry of Children & Families can do to prevent this. We also had the opportunity to witness the wonderful work our local Boys and Girls Club does to fill this gap.

A friend of our teenage son had been kicked out at home and after a few weeks of couch-surfing, we agreed to offer her our spare room as a temporary home to prevent her from having to sleep on the streets. The only alternative the ministry offered her was to spend nights in a shelter. This is a great alternative in some cases, but not in this one. Other than what we could do, there seemed to be no help available and the case was stuck in a bureaucratic jungle for weeks.

The only help came from the local Boys and Girls Club that provided the service of their own social worker that who helped the 16-year-old girl to deal with the situation and stay in school.

We were very impressed by how this organization helps fill the gap between struggling families and government services.

Frithjof Orange Door

The Boys & Girls Clubs of Canada rely on donations from the public to finance all the work they do. For the month of June, The Home Depot is organizing the “Orange Door Project” where customers can make a donation at the checkout and 100% of these donations go to local Boys & Girls Clubs.

I have decided to support this initiative by donating $10 of any consulting hour booked in June to our local Orange Door Project.

To launch this program I have created new service packages from social media training sessions to “pick my brain” sessions designed to help you improve your social media and content marketing efforts.

There are three ways for you to get involved:

  1. Book a consulting or training session with me. Simply go to the “Pick My Brain” page on my website and find a time that works with your schedule. I will donate $10 from every hour booked to the Orange Door Project
  2. Donate directly to the campaign at Canada Helps (please select the Kelowna store)
  3. Go to your local Home Depot and buy an Orange Door at the checkout

Thank you for helping me to give young people a safe place!