“You are richer than you think.” I know, I know we have all seen the ads and thought “yeah, I wish.” But in the era of the Connected Consumer we are experiencing a new kind of currency. Our focus and attention becomes a commodity that is sought after by marketers, our friends, our family….
There is a ME in Social MEdia for a reason: It’s because you and I make the world revolve around us. And that’s cool - we just have to live with that ~ Brian Solis (see the whole speech here)
I’m not sure if we can create attention-savings-accounts but we can certainly enjoy spending the attention currency. We can learn to spend it wisely and we can choose consciously where we spend it! How about spending it on your friends, your favourite causes or even your favourite brands?
Let’s explore some ways to use your Social Capital
Ways to help your friends online:
The almighty Google rank measures every single activity on our websites (thanks for spending your time here 🙂 ); it measures how long you stay, where you click and how you interact with a page. Not because of some sick drive to be “Big Brother”but because if you spend more of your social capital the page is likely more interesting to other internet users and search engines are in the business of providing the best sources possible.
Two universal rules: If you suspect that someone has fallen victim to a scam or virus, find a way to point it out to them! Friends don’t let friends be scammed. And remember, if you are sharing content or photos from someone else’s blog or website, it’s simply good etiquette to give credit where credit is due.
Browse over to your friends’ boards and profiles and comment, like and share your friends’ best images. You may not notice but the more our images are shared, the more people we can connect with
I could go on here but I think you get my drift. We, the connected consumer, have the power to support each other in the digital world just like in the other real life. You might think that your little voice doesn’t count within the sea of billions of Social Media users but why do you think companies spend more and more of their marketing dollars chasing after your attention? It’s worth something and the harder it is to get our attention the better the efforts have to be. Our time and attention is a currency in a new world of social capital.
I would love to hear how you support your friends online!
I am the the founder of BlueBird Business Consulting (formerly Tweet4Ok). My focus is on Social Media strategy and education.
My blog covers topics ranging from how-to social media posts to more general topics of concern for a rapidly changing digital world.
Favourite quote:
“To succeed in the business of the future we have to become the very people we are trying to reach” ~ Brian Solis
Very good run down, you never know when a comment or a like is going to change someone's day. It won't always put money in your pocket, but it still has value.
Hi Susan!
Thanks for stopping by. Money in your pocket NOW as a goal is probably not the best goal to have anyway. The new economy is built on trust - it takes time and creating value to built trust
I absolutely agree with you. Consumers have the power to sway the status quo. And it doesn't take much in social media!
Thanks for stopping by Cendrine!
Very good run down, you never know when a comment or a like is going to change someone's day. It won't always put money in your pocket, but it still has value.
Hi Susan! Thanks for stopping by. Money in your pocket NOW as a goal is probably not the best goal to have anyway. The new economy is built on trust - it takes time and creating value to built trust
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