You have a great product, idea or service. You've invested in putting together a solid website. Social media marketing is important, so you have Twitter, Facebook and LinkedIn accounts - maybe even a Tumblr account too. You know social sharing is a key element of success online, but you want the results of your efforts to improve.

Social Media Marketing...For Food Trucks? (via ModernLifeBlogs) With technology evolving at such a rapid pace over the last decade, marketing for products and companies has become ever changing. As the technology landscape improves at such a rapid pace, marketers must stay with the trends and be willing and able...

Twitter IPO sparks debate on social media future (via AFP) Is Twitter's stock offering the end of the social media era, or just the beginning? While Twitter appears to have carved out its niche in the social Internet, a big question now is how much growth and innovation remains in the space.

One of the most recent (and exciting) additions to Instagram is video. Users can now upload up to 15 seconds of custom video and apply one of Instagram's famous filters to the finished product. Online Video Rankings report an all-time high of 188 million U.S.

To build on the opportunities that today's hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content and embrace true storytelling. The difference? Stories rely on the intended audience to develop their own imagery and detail to complete and, most importantly, to co-create, whereas content does not.

At WPBeginner we use WordPress SEO plugin by Yoast. We believe that it is the most complete SEO solution for your WordPress blog. With tons of features and options this plugin provides an alternate to the users of famous All in One SEO Pack.

"The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly." ~ Jim Rohn Thanks for sticking with me through this 12 Most ABCs of Leadership series.

Are more businesses taking a social or political stand today than ever before? Or has the amplification power of social media simply drawn more attention to those that do? It's a question I've asked myself often over the past year; however, at no time more than recently when a client asked if the creation of a "social-scandal" campaign would be successful strategy for them.

"Make your customer the hero of your story" was one of the biggest takeaways I heard from Content Marketing World. What does that mean in a practical sense? How do your operationalize that goal? It's not what your product does that matters, it's how it saves your customer AND how it makes them the hero.