january, 2015

21jan10:00 am- 11:30 amMarketing under CASLWorkshop with Colin Parker and Frithjof Petscheleit10:00 am - 11:30 am Community Futures (Kelowna) Training Room


Event Details

Listen to the audio version

Canada’s new anti-spam law CASL went into effect July 1st 2014.
In this interactive workshop Colin Parker from Lonestar Sales Performance and Frithjof Petscheleit from BlueBird Business Consulting will talk about how the new law changes business communications.

Quick overview:
This new law requires the sender of a commercial electronic email obtain permission BEFORE they are allowed to send to the email recipient. In addition, the law mandates commercial emails contains truthful header and non misleading header information, proper identification of the sending party and time limit.

According to the Canadian government, any email sent to/from a Canadian computer, mailbox or network falls under jurisdiction of CASL. Now the fines are quite hefty to it is important to understand the new requirements that you have to meet. You will be surprised what normal business practices you maybe doing that might be considered illegal as of July 1st.

The problem is there is a lot of bad information and a general misunderstanding of the law and how it applies. So we have put together this 90 minute workshop to:

Have you better understand the law and how it applies to your business
What you must do to be in compliance with CASL
Tools to help you deal with the new legislation
Tips and tactics to get your customers and prospects to give you need permissions
How you can use this new information to increase your sales
The cost of this seminar $35 per person. You can pay online, at the seminar or request to be invoiced.


Colin ParkerColin Parker is the Chief Sales Officer for Lonestar Sales Performance. Colin has lead sales teams in many different industries and now works specifically with small business organizations helping them improve their sales.
Frithjof Petscheleit is the CEO at BlueBird Business Consulting. He founded the company, formerly known as Tweet4ok Social Media Services, to help owners of small and medium sized businesses build a digital media presence that helps moves their business forward by building strong relationships with their audience.

Frithjof is valued for his helpful, open and consistent presence as well as interesting content and knowledge. His “hands-on” teaching style has made him a sought-after speaker.
BlueBird Business Consulting offers a full range of digital media services from building a social media strategy, website development and social media training to fully outsourced social media management services.

Frithjof Petscheleit is the Okanagan Accredited Local Expert (ALE) for North America’s biggest provider of email marketing solutions – Constant Contact

I am the the founder of BlueBird Business Consulting (formerly Tweet4Ok). My focus is on Social Media strategy and education. My blog covers topics ranging from how-to social media posts to more general topics of concern for a rapidly changing digital world. Favourite quote: “To succeed in the business of the future we have to become the very people we are trying to reach” ~ Brian Solis


Digital Media strategy and integration. Unique #WordPress websites that work! #SocialMedia educator. BlueBird Business Consulting - Build solid relationships!
RT @chrishodgeman: Word-of-Mouth Is Dead – Enter Social Media for Contractors http://t.co/VCLJq6emfo - 1 hour ago


(Wednesday) 10:00 am - 11:30 am


Community Futures (Kelowna) Training Room

1726 Dolphin Ave #210


Bluebird Business Consulting