Strategy / Websites / Education
250 801 5401
Some people think that email marketing is passé, but nothing could be further from the truth. Email marketing is still more effective than any other type of Internet marketing. The money is still in the list. But, are you doing everything you can to get the most from your email marketing efforts? How can you […]
This post was first published on May 11 2014 and I updated it today, January 20 2015 On July 1, 2014 Canada’s Anti - Spam Legislation (CASL) went into effect and brought clarity about the definition of SPAM to Canadians . The considerable fines give it some teeth while some of the interpretations will probably keep a number […]
Email is a powerful marketing tool. It allows you to build a rapport with your audience, keep your offerings in the front of their minds, and present them with special offers to help seal the deal. Here are ten tips that will help you get the best possible results from your email offers. #1: Make […]
If you’ve ever struggled with coming up with ideas on what to send your email mailing list, struggle no longer! Here are 50 ideas you can use just about any time…any place. Keep this list handy to plan your email marketing or grab it whenever you need a quick idea. This list will help you […]
Disclaimer: I am an Authorized Local Expert of Constant Contact. The content below should apply to all professional email marketing tools. Marketing automation does have a pretty bad reputation and not without reason. However, using the right tools like an autoresponder series or scheduling Social Media updates can actually improve the customer experience, lead to more […]
I hope you all had a great summer! This is the first fall session of the 20minute.academy As of today these sessions will take place once a week - every wednesday at 9am Pacific. In today’s session I introduce the new Constant Contact Toolkit- as a pilot for the upcoming webinar series. With Toolkit Constant Contact […]
In between all the webinars and seminars I teach about CASL I focus on email marketing with Constant Contact. My recent posts focus on Social Media tools and CASL Don’t Get Caught – Canada Anti-Spam Legislation and LinkedIn Using Facebook Profiles For Business Means Breaking The Law But even our regular emails fall under the […]
Let me make sure we are talking about the correct face of Facebook (many are confused about this): Your Profile is where you connect with your personal friends. To see each other’s updates you have to mutually opt in by accepting a “Friend request”. This is very different from using a Facebook Page that is […]
This post was first published in Andrew Gregson’s Column “Common Sense Business Solutions” on Castanet On July 1st The Canadian Anti-Spam Legislation CASL will come into effect. The law has far reaching effects for all businesses and carries some serious fines. I have asked Frithjof Petscheleit from BlueBird Business Consulting to give us an overview […]