Success With Smart Infographics
You can turn almost any numerical stats into an infographic. An infographic is a useful pictorial image of information and data. The saying “A picture is worth a 1000 words” is very accurate when it comes to a great infographic.
If you want your infographics to be shared and valued then it’s important to know what goes into making a truly smart infographic. The elements that go into making a smart infographic are:
- Data - You have to have timely and accurate numerical data
- Story - You need a relatable message that you want to share
- Design - Your theme, colors and fonts need to match the story and data
- Shareable - When people see it, they will want to share it, and you will make it easy for them to share it
By remembering these factors, you’ll be able to create an infographic that has a visual story that is interesting enough to grasp the interest of viewers. It should be simple to understand, too. The imagery should make the data more relatable and understandable. The key message of the infographic should be something viewers will be able to recall later, long after they’ve shared it with others.
In order to create a smart infographic, first know exactly what your message is. What do you want viewers to take away from looking at your infographic? Next, it’s important that if you’re not a graphic designer, you consider hiring someone who has designed infographics previously. Alternatively, you can try using a few of the online apps available for creating an infographic such as Piktochart.com, or infogr.am.
I use Piktochart - you can see my latest Infographic here: The BlueBird WordPress Plugins
You also need to know what the story is behind the message. If you can combine that story via images with the presentation of the data, you’ll create a smart infographic that people understand and relate to. And once they understand it and relate to it, they’ll be more likely to share it with others. Finally, the information within the infographic should be timely. If it’s old news, it’s just not going to gain much traction. This requires you to be on the cutting edge of your industry to create smart infographics.
A smart infographic will generate targeted traffic, create authoritative backlinks, and will generate conversions. It must do this in a beautiful way. If it’s ugly, no one is going to link to it, or share it. Your readers should think “this is awesome” when they see it and understand the story and the message at a glance. Creating a beautiful infographic that has clean images, proper coloring and typography that is easy to read and attractive is an art and a science. What makes it smart is the fact that it’s truthful, accurate, timely, and relatable.
When you create or have created an infographic there is one thing you need to do and do well. Double and triple check the infographic for grammar and typos. It’s very easy to make a mistake when creating an infographic because editors don’t have the ability to pick up on errors as easily as you can in Word. Therefore, it’s imperative that you check spelling many times before sending it out into the world.
Do you create Infographics? Please share one in the comments!
featured image licensed at depositphotos.com
