Last week I told you about this Survey Kyle Parrotta conducted for a research paper he is working on.

He shared his results with me and we discovered an interesting trend. It’s not really surprising that more and more retail customers use Social Media tools like Facebook, Twitter and LinkedIn. What surprises me is the fact that more people expect product information on Social Media than contests.

Are you giving your Customers enough information?

Infographic about the use of Social Media in Retail