Social Media Retail Clients Expect More

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Last week I told you about this Survey Kyle Parrotta conducted for a research paper he is working on.

He shared his results with me and we discovered an interesting trend. It’s not really surprising that more and more retail customers use Social Media tools like Facebook, Twitter and LinkedIn. What surprises me is the fact that more people expect product information on Social Media than contests.

Are you giving your Customers enough information?

Infographic about the use of Social Media in Retail

Frithjof
I am the the founder of BlueBird Business Consulting (formerly Tweet4Ok). My focus is on Social Media strategy and education. My blog covers topics ranging from how-to social media posts to more general topics of concern for a rapidly changing digital world. Favourite quote: “To succeed in the business of the future we have to become the very people we are trying to reach” ~ Brian Solis
Frithjof

@bluebirdbc

Digital Media strategy and integration. Unique #WordPress websites that work! #SocialMedia educator. BlueBird Business Consulting - Build solid relationships!
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3 comments
Alicia Taylor
Alicia Taylor

It's not surprising that promotions (free samples, coupons, etc) are a prime driving force to what people are expecting. I am also not surprised that Facebook is the number one social media source, either. It's good to have that confirmed though.

barry
barry

interesting Thank you

Frithjof
Frithjof

Very true Alicia! I was surprised though that so many expected more than just free stuff. Product information and endorsements ranked fairly high