Last week I told you about this Survey Kyle Parrotta conducted for a research paper he is working on.He shared his results with me and we discovered an interesting trend. It's not really surprising that more and more retail customers use Social Media tools like Facebook, Twitter and LinkedIn. What surprises me is the information that more people expect Product Information on Social Media than Contests.Are you giving your Customers enough information?v
As pointed out in my post The Impact of Social Media on Democracy I recently went to a Panel Discussion with Jian Gomeshi @jiangomeshi in Vancouver. Jian had invited a great Media Panel to discuss the impact of Social Media
Watch the whole show here
The Panelists were:
It is easy to see that what we call Social Media today is well on the way to become a major factor in our lives. This change parallels our desire for taking charge of our lives. Social Media platforms like Twitter, Facebook and YouTube make all users equal. I (theoretically) have the same option to create a Media Outlet as the professional publisher.
Since the invention of Print, Radio and TV Media Journalists and Publishers have shaped the way we consume news. In the free world most of us trust the professionalism of those we train to be our journalists to sort the flood of news pieces for us. Social Media tools like Twitter are changing this now…. or are they?
Please watch this 2 minute video to hear what the panel said:
I agree with Tara except for the limitation to the younger generation. With the rapid acceptance of Social Media tools by people of all ages the same applies to all of us. I too am skeptical of major news networks – too often have I heard the same story reported on CNN while CBC reported the same event with a totally different angle. In our current local election we see “traditional” news sources reporting very selectively while the “raw” twitter feed gives us real-time views by everyone who wants to contribute.
In my opinion: Because I have spent time on these platforms I have built trust in the sources. Because I get the perspective of many I can filter out myself what to believe. Being fortunate enough to grow up and live in free countries I have done this all my life. I have always taken information from varying news sources. Today I have the raw information in real time. I don’t have to wait for someone to report to me what happened hours or days ago.
So, Is Twitter a News Network?
Hear what the Panel is saying:
I think that, with all due respect Mr Hanomancing and Ms Bula are focusing on the present and not the ongoing and future change in our world. These changes are threatening the existence of the traditional understanding of a “Journalist”.
Like in many other industries in other times of revolution the mindset is changing. Journalists have to change from focusing on the medium (the Newspaper Article, the TV Newscast…) to focusing on the individual piece of reporting. I believe that in the very near future only journalists that deliver high quality, balanced reporting placed on freely accessible platforms will continue to be heard. As we have learned from other shifts of this nature people will find a way to make a living as a journalist.
I for my part am more than happy that I have the choice. I as a news-consumer have the choice to filter the information on my own. I have the power to be my own Reporter, Editor and Publisher – my long term success will purely depend on the quality of my “journalism” and the Network and trust I built with the help of Social Media
What do you think?
Do you see a future in traditional News Media?
Are we there yet? Do you filter your own News?