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Thank you all for your questions about those “Endorsements” on LinkedIn that have popped up in the last little while.

A while ago LinkedIn started to ask us to add skills to our profiles. At first I figured that this was to highlight keywords I want to be found by. While this is still one of the main functions you will have noticed that we can now endorse our contacts by skill.

I called up my friend Colin Parker from Red Giraffe Strategic Sales and Marketing to get his expert opinion on this.

You can watch the very interesting video right here (5 minutes):

Endorsements offer a quick and easy way to recommend someone for their skills. I agree with Colin that it is important to keep your Endorsements to the skills the person has actually demonstrated to you.

But endorsements won’t replace recommendations –

  1. because a recommendation actually has a name attached to it.
  2. because a recommendation gives the opportunity to elaborate on the way you experienced the person you are recommending.

If you didn’t tell LinkedIn what skills you wanted to be endorsed for, the algorithm will find some in your profile for you. So in order to take full advantage of this new option you should edit the skills people can endorse you for.

Go to “Edit Profile” > scroll to “Skills and Expertise” and click “Edit

Screenshot of Frithjof's Skills

As Colin points out, the best etiquette for using endorsements would be to reciprocate but only endorse skills you really know the person has.

I particularly like his suggestion to seek out those LinkedIn contacts that you look up to and endorse them for the skills you admire them for.

What skills do you want to be endorsed for?

I am the the founder of BlueBird Business Consulting (formerly Tweet4Ok). My focus is on Social Media strategy and education. My blog covers topics ranging from how-to social media posts to more general topics of concern for a rapidly changing digital world. Favourite quote: “To succeed in the business of the future we have to become the very people we are trying to reach” ~ Brian Solis


Business Consultant for digital media marketing integration. We are in the process of rebranding from @Tweet4ok - to BlueBird Business Consulting
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