Listen to the audio version Who doesn’t like a good challenge? My friend and fellow social media blogger Keri Jaehnig from Idea Girl Media passed me the torch of this blog tour by tagging me in her post Writing Process: My Risque, Revealing Blog Tour I sometimes jokingly refer to blogging as my hobby. Of course I(…)
Monthly Archives: June 2014
Creating a CASL Compliant Email Signature - 20minute.academy
Listen to the audio version In between all the webinars and seminars I teach about CASL I focus on email marketing with Constant Contact. My recent posts focus on Social Media tools and CASL Don’t Get Caught – Canada Anti-Spam Legislation and LinkedIn Using Facebook Profiles For Business Means Breaking The Law But even our(…)
Using Facebook Profiles For Business Means Breaking The Law
Let me make sure we are talking about the correct face of Facebook (many are confused about this): Your Profile is where you connect with your personal friends. To see each other’s updates you have to mutually opt in by accepting a “Friend request”.
This is very different from using a Facebook Page that is openly visible for anybody and we can subscribe to (commercial) updates by “liking” the page. As long as your Facebook Page clearly states the type of commercial updates the subscriber will receive, you are safe.
Canada’s New Anti-Spam Legislation Has Some Teeth
Listen to the audio version This post was first published in Andrew Gregson’s Column “Common Sense Business Solutions” on Castanet On July 1st The Canadian Anti-Spam Legislation CASL will come into effect. The law has far reaching effects for all businesses and carries some serious fines. I have asked Frithjof Petscheleit from BlueBird Business Consulting(…)
How To Begin A Tweet
Listen to the audio version If you send somebody a message and you START it with an @name then the only people who will see your message are people who follow you as well as following the person you replied to.
Introducing Leaf - Social Media Analytics at Our Finger Tips
Listen to the audio version I had the pleasure to speak to Marko Pavlovic of Anctu who told me of the new social media analytics tool he and his co-founder Alexander Abulelas released into beta recently. I am using Leaf for a couple of days now and find it very handy. Marko describes the Anctu approach(…)