Monthly Archives: April 2012

Social Media Is The Oxygen Of This Revolution #SyriaKelowna

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As a Social Media consultant I often write about the How, What, Why and tips and tricks to make your experience more rewarding. As much as I love doing that Social Media is much more than that - it represents a fundamental shift in our lives - a shift that can be compared to the impact of the printing press or the industrial revolution.

With the help of many friends I co-organized an event yesterday that brought the struggle of the Syrian people into our small city of Kelowna, BC

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Social Media Doesn’t Give Us a Voice, But Amplifies It

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Social media is the revolutionary tool of the new millennium. Revolutionaries no longer wield swords or are on the attack like in previous eras. The Syrian revolutionary is in the form of a citizen journalist; one of the most noble, important and dangerous roles of the revolution. They are equipped with camera phones or maybe camcorders, and film tragedy on a daily basis.

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Don’t Sanitize your Social Media Presence

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Don’t get me wrong - I do schedule updates and I am guilty of using Twitter as a RSS feed too often. We all get pulled into self promotion sometimes. I’m also glad I still have my private Twitter account @frith64 where I chat about my hobbies and my political opinions.

But! Remember that it’s people that make purchasing decisions, not search engines and not analytics. After all the glitter is gone, consumers as well as B2B (business to business) decision makers are human beings - Social Media works when we manage to establish a direct or indirect personal connection.

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The Ultimate Pinterest Post

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It seems like every Social Media blogger has to publish a post about Pinterest these days. There is a lot of very good material out there and it seems to be redundant for me to add my twist on this exciting new Social Networking tool. So I decided to go a different route and enlist the services of the exciting new list and curation service List.ly

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